Ever wonder why attorneys have been notoriously slow to engage in social media? Often, it all boils down to a risk/benefit analysis – something with which attorneys are intimately familiar.
The scales have finally reached the tipping point. The technological gap of a few years ago has closed as more attorneys are turning to social media. It’s not hard to understand why: The potential benefits of engaging in social media as a legal practice and marketing tool outweigh the risks, so long as one keeps in mind some basic guidelines.